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Schema Markup Generator

Prepare JSON-LD candidates for review. Search feature support and eligibility vary by schema type, content, and current provider rules.

Generated JSON-LD

Complete the required fields before copying: headline, author, publish date.

How to Use This Tool

  1. 1

    Select a schema type — Article, FAQ, Product, Local Business, or How-To.

  2. 2

    Fill in the required fields for your chosen schema type. The JSON-LD preview updates in real-time.

  3. 3

    Click 'Copy with script tag' to get the complete <script> block, then paste it into your page's HTML.

Why This Matters for SEO

Structured data gives search engines explicit information about eligible page content. Valid markup can make a page eligible for supported search features, but display is never guaranteed and each feature has its own content and policy requirements.

Frequently Asked Questions

What is JSON-LD?+
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data. It's placed in a <script> tag in your HTML and doesn't affect the visible page content.
Which schema types get rich results?+
Support changes over time, so check Google's current Search Gallery before implementation. For example, FAQ rich results are generally limited to well-known government and health sites, and not every Schema.org type has a Google search feature.
Can I have multiple schema types on one page?+
Yes, when every type accurately describes visible content on the page. Add only relevant properties and types; more markup is not automatically better.
How do I test my schema markup?+
Use Google's Rich Results Test for supported Google search features and a schema validator for general vocabulary. A valid result indicates technical eligibility, not an exact preview or guaranteed display.

Related Free Tools

Prepare Relevant Schema for Review

Clickcentric can suggest structured data for a content workflow. Publish only markup that accurately describes visible content and meets current eligibility rules.

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