Ecommerce SEO Audit

Stop Guessing. Start Scaling.

Review technical SEO risks across crawlability, page structure, content and structured data, then build a prioritised improvement plan with your team.

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Technical Risks Worth Investigating

Hidden Technical Friction

Broken internal links, redirect chains, and orphan pages can hinder navigation and crawling. A technical review helps locate them before your team decides what to fix.

Slow or Unstable Pages

Slow or unstable pages can create a poor user experience. Review Core Web Vitals alongside real-user data and the pages most important to your customers.

Uncontrolled Faceted URLs

Faceted navigation and parameter URLs can create a large crawl space. Review crawl data, canonical signals, and index coverage before deciding whether controls are needed.

How Our SEO Audit Works

1

Full-Site Technical Crawl

Review the crawl scope available for your site to identify URLs, redirects, canonical patterns and internal-link issues that need attention.

2

Core Web Vitals Analysis

Use available lab and field data to review TTFB, Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP) on representative templates.

3

Content and Search-Intent Review

Compare important pages with the search task and available results to find unanswered customer questions or unclear information. Competitor wording is context, not a formula for ranking.

4

Prioritized Action Roadmap

Prioritise findings by expected user impact, implementation effort and business importance. Search outcomes depend on the site and cannot be promised by an audit.

What Our Audit Covers

Performance Vitals

Review TTFB, LCP, CLS and INP for the page templates and devices that matter most to your customers.

Technical Signals

Identify potential indexing blocks, crawl loops, invalid structured data, and robots.txt configurations that need review.

Content Coverage Review

Compare pages with user needs and current search context to find useful information that may be missing or unclear.

Infrastructure Context

Review observable server responses, rendering, caching, and template behaviour; deeper hosting access depends on the agreed scope.

Internal Link Mapping

Detect orphan pages, weak navigation paths, and architecture gaps that may hinder discovery or user navigation.

Crawl-Space Review

Identify parameter patterns and low-value URL sets, then verify crawl evidence before changing or removing access.

Crawl
Technical review inputs
Prioritise
Impact and effort
Plan
Implementation roadmap

Frequently Asked Questions

Frequently Asked Questions

Automated tools are useful for repeatable checks. A broader review can combine their findings with site context, implementation constraints and business priorities; confirm the exact scope before starting.
Timing depends on crawl scope, site size, access and the review depth required. Confirm the delivery date and scope before work begins.
The output should distinguish findings, recommended actions and owner responsibilities. Confirm whether implementation is included in your plan before relying on it.
A public site can be reviewed for the crawlable issues visible to search engines. Platform-specific access and implementation options need confirmation before they are included.
A read-only review should not change the site. Any later implementation can affect search visibility in different ways, so changes should be tested and monitored.

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