The SEO Playbook
Master the technical and creative strategies required to dominate organic search in the age of AI.
Semantic Excellence
Move beyond keywords. Use LSI (Latent Semantic Indexing) to help AI understand the context and depth of your topic.
Core Web Vitals
Speed is a non-negotiable ranking factor. Ensure your LCP is under 2.5s and CLS is near zero.
Topic Clustering
Build authority by grouping related articles around 'Pillar Pages' to signal deep niche expertise to crawlers.
Intent Mapping
Match content to the user's journey: Informational (Know), Transactional (Do), or Navigational (Go).
Schema Architecture
Use JSON-LD structured data to help search engines generate rich snippets and improve visibility in SERPs.
Authority (E-E-A-T)
Google prioritizes Experience, Expertise, Authoritativeness, and Trust. Cite credible sources and show your credentials.
Zero-Click Victory
Format your data in tables and lists to win 'Position Zero' featured snippets and voice search results.
Mobile UX Velocity
With mobile-first indexing, your responsive design and touch-target sizes are now critical ranking signals.